From hungary-online-owner Fri Mar 10 09:42:37 1995 Return-Path: owner-Hungary-Online Received: from localhost (daemon@localhost) (fnord) by nando.yak.net (8.6.5/8.6.5) id JAA02489 for hungary-online-out31415; Fri, 10 Mar 1995 09:42:37 -0800 Received: from localhost (daemon@localhost) (fnord) by nando.yak.net (8.6.5/8.6.5) id JAA02483 for hungary-online; Fri, 10 Mar 1995 09:42:24 -0800 Received: via =-=-=-=-= from ddt@lsd.com for hungary-online@hungary.yak.net (hungary-online) Received: from netcom20.netcom.com (root@netcom20.netcom.com [192.100.81.133]) (fnord) by nando (8.6.5/8.6.5) with ESMTP id JAA02415 for ; Fri, 10 Mar 1995 09:41:22 -0800 Received: from [192.187.167.52] by netcom20.netcom.com (8.6.10/Netcom) id JAA11544; Fri, 10 Mar 1995 09:40:14 -0800 Message-Id: Mime-Version: 1.0 Content-Type: text/plain; charset="us-ascii" X-Sender: Level Seven Design X-PGP-KeyID-Fprnt: 4AAF00E5 - 30D81F3484E6A83F 6EC8D7F0CAB3D265 X-PGP-KeyLocation: ftp.netcom.com:/pub/dd/ddt/crypto/ddtPGPkey.txt Date: Fri, 10 Mar 1995 09:43:34 -0800 To: hungary-online@hungary.yak.net From: Dave Del Torto Subject: (HOL) [FYI] ORA Internet Survey Sender: owner-Hungary-Online@hungary.yak.net Precedence: bulk Reply-To: Hungary-Online@hungary.yak.net Date: Wed, 8 Mar 1995 12:00:26 -0500 To: Dave Del Torto From: Florence Kanuk Subject: Survey Press Release FOR IMMEDIATE RELEASE CONTACT: Florence Kanuk March 6, 1995 707/829-0515 florence@ora.com O'REILLY ANNOUNCES FIRST STATISTICALLY DEFENSIBLE SURVEY OF THE INTERNET'S SIZE AND COMPOSITION SEBASTOPOL, CA--O'Reilly & Associates, Inc. today went public with the details of a three-phase survey of the true size and composition of the Internet. "Never has so much money been invested, based on so little information," stated Dick Peck, O'Reilly's Vice President of Business Development. "With this study, we intend to build a picture of the Internet market based on facts, not hype." Working for the past eight months in conjunction with Trish Information Services, a leading market research firm in Hayward, Calif., O'Reilly announced that Phase I of this program entitled "Defining the Internet Opportunity 1994 - 1995," a study of subscribers to the Internet's Global Network Navigator (GNN), has been completed and will be made available to companies and organizations participating in Phases II and III. Phase I consisted of an nth-name sample of 2,052 registered users of the Global Network Navigator (GNN), O'Reilly's online Internet navigation service. Highlights of Phase I indicate that 71% of the Internet's GNN subscribers are between the ages of 25 and 45; 60% have postgraduate study or degrees; 67% had 1994 household incomes of $50,000 or more; and, 72% who made a purchasing transaction said they made the purchases based upon information obtained on-line. Twelve percent even said they planned on buying a car because of information accessed over the Internet. Phases II and III broaden the study to the total Internet audience. Unlike other surveys of the Internet, Phase II of the O'Reilly research will begin outside the Internet by using random digit dialing. The object of Phase II is to determine the true size of the Internet audience as a function of the incidence rate among U.S. households. A sufficiently large sample will be used to project Internet size with a less than one percent sampling error of 95 percent confidence. Previous studies, while interesting, have employed self-selecting or stratified samples that cannot render an accurate, comprehensive profile of the Internet. Once the actual size of the Internet audience is established, the audience will then be segmented into conventional demographic and psychographic profiles, with cross-tabs created for the intersection of appropriate attributes. "In addition to this being the first research of its type about the Internet utilizing statistically defensible consumer market research techniques, it is worth noting that it is also the first undertaken by a company that grew up on the Internet and has the historical and technical perspectives to analyze the data," said Peck. "We were one of the first companies to create sales and marketing presences on the Internet and we've continued to be at the forefront of its commercial development." O'Reilly is inviting a limited number of other companies and organizations to participate in Phases II and III of the research, on a multiclient basis. Participating companies will receive data supporting the conclusions with respect to the size of the Internet audience, a comprehensive profile of Internet users, their information requirements, how they use the Internet, and their purchasing intentions. In addition, participating companies may add a predefined number of proprietary questions pertaining specifically to their company and industry, thus gaining the insight needed to better create products and services to meet the needs of the Internet audience. Interested parties should contact Florence Kanuk, O'Reilly & Associates, 103 Morris St., Sebastopol, CA 95472; 800/998-9938 or 707/829-0515; florence@ora.com. Information on the survey can be found on the World Wide Web at http://www.ora.com/survey/ ABOUT O'REILLY & ASSOCIATES, INC. O'Reilly & Associates is recognized worldwide for its Nutshell Handbooks , definitive books on the Internet, UNIX, and The X Window System. Working closely with developers of new technologies, O'Reilly's editors are "computer people" who use the software they write about. The company's planning and review cycles link together authors, computer vendors, and technical experts throughout the industry in a creative collaboration that mirrors the strengths of the "open systems" philosophy itself. O'Reilly is publisher of The Global Network Navigator, an Internet-based digital publication and publishing platform for emerging digital publishers. ABOUT TRISH INFORMATION SERVICES Trish Information Services was founded in 1983 by Cindy Trish to provide high quality, timely, and independent market research services at a competitive cost. Its services include telephone, personal, and mail interviewing; questionnaire development; data tabulations; respondent identification and qualification; lead generation; focus group solicitation and moderation; objective qualitative and quantitative analysis; and comprehensive written report and presentations. Trish Associates serves the needs of an international base of clients, including major market research companies, public relations and advertising companies, and equipment manufacturers and service providers. ############# # This message to Hungary-Online@hungary.yak.net # was from Dave Del Torto # # To unsubscribe, # send "unsubscribe" to # An announcement-only subscription (less volume) is available # at # Send mail to for more information, # or to if you need human assistance. #############