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Date: Tue, 28 Mar 1995 10:47:16 +0100
To: hungary-online@hungary.yak.net
From: Tibor Beke <tbeke@MIT.EDU>
Subject: (HOL) Re: Narancs on the Net
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> Let's return to the topic of the Narancs. I'd like to know about the Web
> side of the project - when that will be launched, what it will contain.

I won't fail to let you know when it does become available. :-) In about
a week, let's hope. It's partly an issue of getting Narancs's layout
designer to design something he'd never tried before -- a home page.

A prototype of web-Narancs is already in existence -- it has everything
but its own name. It preserves headlines in Narancs's proprietary fonts
(oh la la la); carrying graphics, even the cover page in a scaled-down
GIF format, is merely a technical question. And of course, web-Narancs
will show all the fancy accent marks without which our God-forsaken
Hungarian souls spiral into despair and decay.

(The emailed version presently comes in two flavors: one forgets about
accented vowels, and one codes them by ASCII combinations of letters.
This latter needs either getting used to or some small conversion gadget,
depending on one's operating system and mailer, to read.)

As to the contents: the same selection of articles is planned, enriched
in look and feel as indicated above.

> Is there any intention of selling advertising for the site?

Not as long as the site is hix.mit.edu. Remember that HIX is non-profit,
thus able to claim room on MITnet, an academic network. There's a very
good candidate for a commercial site, but that one won't start up within
a month, I'd expect. As to the services it'll offer: that's still under
very heavy brainstorming. :-)

> What else do you have to say about the project?

That I'm dying to see how the competition reacts! :-)

Also, let me point out the strange duality (?) between Internet-Narancs
in the States (outside Hungary, let's say) and in Hungary itself. The primary
audience for email-Narancs is researchers, university students,
professionals who stay abroad for a certain length of time. (This was the
original readership of HIX.) The plan is partly to keep them informed as
to what's happening at home (practically the only kind of article
Internet-Narancs carries), partly to establish a certain 'loyalty' in
them. Web-Narancs will be broader in scope, in target audience,
save in one country: Hungary. :->. For one thing, you'd have to be a major
nerd to stare at Narancs on the screen instead of stealing it from the
newsstand (of course, it's different when it comes to searching back
issues etc); secondly, though I'd love to be contradicted, there are no
commercial Web sites in Hungary. The ones outside Hungary are painfully
slow to use, due to the poor infrastructure. And even if that were not
so, the economics of residential usage -- calculations that you can carry
out much better than I -- might forbid the on-line reading of Narancs.

In short: Narancs On-Line will have to offer something extra to attract
attention in Hungary. It might offer articles the paper edition does not.
It might be a vehicle for direct feedback and interaction between the readers
and the editors. Tamas Bodoky's narancs-l was an initiative in that
direction, and he also came up with the idea of a NarancsBBS. (It being
understood that BBS/FidoNet users far outweigh residential Internet users
in Hungary. How 'bout Internet users at work? I'd love to see numbers.)
Or you might be able to post classifieds and personals to fellow Narancs
fans.

Finally, if you don't mind my choking the subject to death, this is also
an opportunity to raise the awareness of the 'net in the very offices of
Magyar Narancs. Such utter, ridiculous trivialities as letting foreign
correspondents submit articles by email instead of fax (an issue of access,
nothing more), or that Lexis-Nexis is a good thing, or that it's
worthwhile to read your email-box more than once in a blue moon. :-)

Tibor



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