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  ========================
  The Hungary Report

  Direct from Budapest, every week

  No. 1.19, August 8, 1995
  ========================


  The Hungary Report is supported in part by:

  MTI-Econews, a daily English-language financial news service. For
  online (fee-based) subscription information, contact
  <madarasz@mti-eco.hu> (not automated -- write a nice note).


  ========
  CONTENTS

    BRIEFS

    Horn proposes cabinet changes, SZDSZ angry
    Privatization advisor buys large stake in Egis pharmaceutical
    Tenders open for electricity works
    Magyar Nemzet again without buyer; OTP backs out
    Bill Gates to visit, buy Hungary
    Military eyeing new Yugo fighting, but low-key
    Hungarian suicide rate highest in Eastern Europe
    Police warn of credit card thieving rings
    Jehovah's Witnesses fastest growing religious
    Hungarian girl appointed CEO of MTV Europe
    Hungary places 5th in International Math Olympiad
    Oscar-winning composer Rozsa dies in LA
    High school student honored for daring river rescue
    Divorced fathers score small custody rights victory
    Religious war at village school injurs official
    Truck-jacking new criminal fashion
    Hungarian ships collide in Caribbean


    NUMBERS CRUNCHED

    Number of Yugoslav War refugees entering Hungry in July
    Estimated assets of State Privatization and Holding Company
    Number of people arrested on drug charges this year


    FEATURE STORY

    Faked in Eastern Europe


    PARLIAMENT WATCH

    Horn raises stakes in economic recovery gamble


  ======
  BRIEFS

  Copyright (c) 1995, Rick E. Bruner


  ------------
  GENERAL NEWS

  Horn proposes cabinet changes, SZDSZ angry

  Prime Minister Gyula Horn's self-reliant style of running the
  government has again raised the ire of the coalition's junior
  partners, the Alliance of Free Democrats (SZDSZ). Without consulting
  the Free Democrats, Horn announced his choices for new top government
  positions at a presidium meeting of his Socialist Party, a week ago
  Friday. Horn recommended Sandor Nagy, president of the National
  Federation of Trade Unions, to be deputy prime minister responsible
  for economic strategy, Elemer Kiss, administrative state secretary at
  the Prime Minister's Office, to be minister without portfolio
  responsible for coordinating inter-ministerial affairs, and Socialist
  Party deputy chairman Gyorgy Janosi to be state secretary in the
  Prime Minister's Office, responsible for media affairs. Interior
  Minister Gabor Kuncze, one of three ministers from the SZDSZ and
  currently the only deputy prime Minster, said the appointment of Nagy
  in particular would be "grounds for divorce" within the coalition,
  according to Hungary Around the Clock. During last year's elections,
  analysts painted Nagy as representing the Socialists' unreformed,
  anti-free-market wing. More recently, he has been at loggerheads with
  the government as the country's top union official, protesting recent
  economic reforms. Since returning from international travels, Horn
  said a decision on the appointments would be coordinated with the
  SZDSZ.


  --------------------
  BUSINESS & ECONOMICS

  Privatization advisor buys large stake in Egis pharmaceutical

  Egis pharmaceutical company has become Hungary's first private drug
  maker in a transaction that was the single biggest deal in the
  five-year history of the Budapest Stock Exchange. Nearly 2.2 billion
  Egis shares changed hands on Tuesday for a total of HUF 5.5 billion
  ($44m), when the State Privatization and Holding Company (APV Rt.)
  offered its whole 28% stake in the company onto the BSE. NatWest
  Markets, the company that was acting as Egis' privatization
  consultant to the government, immediately bought all of the issued
  shares. By Thursday, NatWest had sold 7% of those shares back to the
  stock market at 265% of their face value, according to Econews. The
  European Bank for Reconstruction and Development (EBRD), which owns
  another 30% of Egis, had earlier in the week expressed its objection
  to the APV Rt. selling shares to anyone but an international
  pharmaceutical company, which, in addition to bringing valuable
  know-how, would pay a higher price for a majority control of the
  shares than would financial investors. NatWest did not consult the
  EBRD before the sudden share sale, despite frequent communications
  between the two institutions regarding Egis before. Egis, which is
  100% tax exempt, reports huge profits so far this year, HUF 2.8
  billion in the first six months, which is already 75% of the year's
  target and 166% up on the same period last year. The remaining 42% of
  Egis' shares are held by local governments and private individuals.
  Hungary's pharmaceutical industry is one of the strongest in Eastern
  Europe and a powerhouse in the country's gross domestic production.


  -----------
  SHORT TAKES

  TENDERS FOR THE PRIVATIZATION OF THE ELECTRICITY SECTOR were issued
  last Friday, with more than 30 international firms already having
  purchased the tender documentation, according to Hungary Around the
  Clock. Final decisions on the sales, which average 47% stakes in
  Hungary's regional electricity supply companies, are to be announced
  before the end of the year. The new Minister for Industry and Trade,
  Imre Dunai, said he believes the government can raise $1 billion
  before the end of this year with scheduled sales of the electricity
  works, the Hungarian Oil and Gas Corp. (MOL Rt.) and the nation's gas
  utilities.

  MAGYAR NEMZET IS AGAIN WITHOUT A BUYER. The National Savings Bank
  (OTP) has withdrawn its earlier reported bid to rescue the ailing
  conservative newspaper after OTP lost against a rival bidder for the
  right to more profitable Szabad Fold as part of the package. Magyar
  Nemzet is estimated to lose HUF 1 million ($8,000) a day. The State
  Privatization & Holding Co. (APV Rt.) now plans to seek a buyer
  without public tender.

  BILL GATES, Microsoft mogul and the world's richest man, is
  reportedly planning a one-day visit to Hungary on September 1 to
  check up on his subsidiary and the local software market. He will be
  meeting with national leaders to inquire about the possibility of
  buying Hungary. (Okay, just kidding about that last sentence. :)

  MILITARY OFFICIALS ARE ALERT TO THE YUGOSLAV WAR, but the army is not
  expecting to see any action regarding the stepped-up fighting in
  Croatia. The army is not fortifying the southern border to avoid
  alarming Hungary's neighbors there. The recent upsurge in fighting
  "constitutes no immediate threat to Hungary," Defense Minister Gyorgy
  Keleti told a worried Nepszabadsag reporter who called him at 4:30 am
  on Friday, according to Hungary Around the Clock.

  HUNGARIAN SUICIDE RATE IS THE HIGHEST IN EASTERN EUROPE, according to
  a study released for the first time in at a recent conference on
  suicide prevention in Venice. The rate of 39 suicides per 100,000 is
  down from its peak in the late 1980s, though the figure has been
  rising again since 1993.

  POLICE WARN OF CREDIT CARD THIEVING RINGS in Budapest, according to
  Budapest Week. Notorious for pick-pockets already, the capital now
  apparently hosts circuits of agents paid up to HUF 10,000 for each
  stolen credit card. Tourists, obviously, are a main target, so if
  you're visiting, guard you wallet!

  JEHOVAH'S WITNESSES are the fastest growing religious movement in
  Hungary, with more than 25,000 believers gathering for a mass
  blessing in Debrecen two weeks ago, the Week reports.

  20-YEAR-OLD EMESE HORVATH WAS APPOINTED CEO OF MUSIC TELEVISION. The
  university student won a continent-wide competition on MTV Europe to
  take the reigns of the company, albeit only for a day. She was wined,
  dined and serenaded by top pop artists, though, as the Week points
  out, few Magyars could even see the fun, as MTV Europe was recently
  scrambled and few cable companies yet pay to decode it.

  HUNGARY PLACED FIFTH IN THE INTERNATIONAL MATH OLYMPIAD in Toronto
  last month, well ahead of 11th placed USA and 19th Canada. Ahead of
  Hungary were (1-4) China, Romania, Russia and Vietnam. Three of
  Hungary's six teenage team members earned perfect scores, Budapest
  Sun reported.

  OSCAR-WINNING COMPOSER, MIKLOS ROZSA, DIED a week ago of pneumonia in
  Los Angeles at age 88, the Sun reports. Rozsa wrote the Oscar-winning
  scores for "Spellbound" (1945), "A Double Life" (1947), and "Ben-Hur"
  (1959), among dozens of other movie scores.

  A HIGH SCHOOL STUDENT WAS HONORED FOR SAVING A WOMAN FROM THE DANUBE
  at a ceremony with Budapest Mayor Gabor Demszky last week. Praised
  for his modesty, Viktor Zollner didn't tell virtually anyone after
  diving into the Danube in May when he saw a woman fall from the Arpad
  Bridge. A water polo player since childhood, he dragged the woman
  from the strong currents, drove her to a sports hospital, then rushed
  home to change before taking his high school final exams.

  DIVORCED FATHERS ARE FIGHTING FOR THEIR RIGHTS and are celebrating a
  modest victory in an April amendment to the country's family law,
  encouraging couples to seek joint custody of their children.
  According to Budapest Sun, mothers are awarded sole custody of
  children in 93% of contested divorces. Men say the mainly female
  personnel in the social bureaucracy will still work against them
  gaining access to their children, regardless of the new amendment.


  NUMBERS CRUNCHED

  * Number of Yugoslav War refugees entering Hungary in July
    (Budapest Sun): 794

  * Preliminary estimate (final due end of August) for total value of
    assets owned by the State Privatization and Holding Co. (APV Rt.):
    HUF 1.3 trillion ($10.4 billion)

  * Number of people arrested on drug charges this year
    (Magyar Hirlap): 110


  -------------
  EXCHANGE RATE

  August 7, 1995 (National Bank of Hungary)

  US dollar - 126.22 (buying), 128.64 (selling)
  Deutschemark - 90.31 (buying), 92.09 (selling)


  --------------
  WACKY AS USUAL

  Separating church and state...with bricks

  A three-year old dispute about the Catholic Church's role within the
  main primary school in the village of Dabas-Sari led last week to a
  school official suffering a brain concussion from a brick. The
  dispute began in 1992 when the town's mayor took it upon himself to
  give the school's property and management to the church, despite a
  large number of parents preferring secular education for their
  children. A compromise was reached, dividing the building into two
  schools, religious and not. This year, the Catholics made the
  division literal, with a wall. Secularist parents rebelled last week
  and, without anyone's authorization, started tearing down the wall.
  An unprepared school business manager for the Catholic side, at work
  in the room opposite the protesters, was hit with a falling brick
  accidentally.


  Jackets hijacked

  Possibly appalled by men's fashion in Hungary, a gang of thieves
  overpowered the driver of a Czech truck in east Hungary and hijacked
  his HUF 27 million cargo of men's suits, stopping several times on a
  trip around the country to drop off the clothing goods at selected
  locations, Hungary Around the Clock reports. Presumably they are
  being pursued now by the fashion police.


  Two Hungarian ships collide in the Caribbean

  Two Hungarian ocean freighters, the Balaton and the Vososmarty,
  crashed into each other last Wednesday near Bermuda, according to
  Magyar Hirlap. The Balaton's engine broke down, and in its eagerness
  to provide aid, the Vorosmarty rammed it at low speed. No injuries
  were reported. The Balaton was towed to Bermuda for repairs.


  =============
  FEATURE STORY

  Faked in Eastern Europe
  Product piracy in the ex-East Bloc has investors on the run

  By Rick E. Bruner
  Copyright (c) 1995

  Once upon a time in the East, icons of Western culture such as a pair
  of Levi-Strauss jeans or the latest Michael Jackson cassette inspired
  hope and courage among the oppressed masses of communism -- or at
  least they fetched a high price on the black market. Well, times have
  changed, and jeans and records today are strictly commerical. But the
  black marketeers haven't gone away. Rather, they have found new ways
  to make a buck in the free economies. Chances are about 50-50 those
  new Levis are fake and the Michael Jackson cassette is a pirate copy.

  The growth of consumer fraud across Central and Eastern Europe has
  exploded over the last two years. Brands commonly counterfeited in
  the region include Levis, Kodak, Nike, Reebok and Adidas, not to
  mention huge piracy rates of videos, recorded music and computer
  software. Book buyers are plagued by phony titles and misleading
  authors' names. Phony phone cards, bus and metro passes and even that
  old favorite, money, are all common get-rich-quick schemes, part of a
  trend that's fast becoming a way of life for many of the region's new
  capitalists.

  "We did a survey in 1992 and found 4 in 10 jeans passing for Levis on
  the Hungarian market were counterfeits," said Agelina Kojics,
  business development manager for Levi-Strauss, Hungary. "It's
  becoming more and more of a problem. It started a few years ago, and
  it is just getting stronger."

  The collapse of East Bloc central planning has meant new market
  opportunites not just for North American and European Union
  manufacturers but also for the well-established counterfeit product
  rings operating out of Turkey, Malaysia, China and elsewhere.
  Analysts say Eastern Europe hasn't yet reached levels of patent fraud
  in the Far East, but domestic counterfeits of a wide range of
  products are mushrooming, the former enemies of capitalism proving
  deviously quick learners.

  Particularly as a market for illegitimate goods, the region has
  several things going for it. To begin with, pirates play on consumer
  naivete, where household brand names in the west may be still unknown
  to Ukranian and Romanian peasants. Also, there entirely lacks a
  traditional respect for copyright here, where previously everything
  belonged to the state and black marketeers were often seen as
  liberators of choice. And not least, in the midst of a profound,
  region-wide recession, there remains strong, unrepentent demand for
  products that are "almost as good" when sold at a fraction of brand
  prices.

  "It's important to keep in mind, in an Eastern European context the
  pirate was long regarded as a hero," said Malcom Carruthers, managing
  director of Sony Music, Hungary. That was particularly the case in
  the music business, where budget constraints and censorship kept hit
  songs from the masses. The black market was then a bastion of free
  expression. "Nobody cared that the artists weren't getting the money
  because the populace was getting the music."

  When the major labels first moved into the markets five years ago,
  the odds seemed insurmountable. "In Poland, the traditional answer
  was that pirates controlled 110% of the market, the extra 10% being
  export," said Carruthers. Since that time, piracy rates have come far
  down thanks to new copyright laws in Poland, Hungary and the Czech
  Republic and concerted efforts by western distributors. Their
  strategies have included hologram labels on cassettes and CDs and
  teams of investigators monitoring shop sales. Nevertheless, as with
  movie videos, pirates still hold a large share of the tape market:
  40% in Hungary, according to Phonographic Industry Federation.

  Western firms in other industries are also fighting back against the
  pirates. The Brand Protection Association of sports manufacturers
  including Nike, Reebok, Adidas, KangaROOS and Speedo have met again
  recently in Budapest to discuss with authorities the impact
  counterfeiting is having on their business.

  Janos Simon, who says his firm SH Impex did $8 million in turnover on
  licenced Nike products last year, a "minimum" 20% of the clothing
  products that sell under Nike's name are fakes, including many
  high-quality imitations he believes come from Turkey, Hong Kong,
  Thailand and China. Nike's problems are with shirts and shorts, but
  Reebok is plagued even by fake shoes.

  "If you spell it 'Reabok' or 'Reebak,' that may be enough to get
  approval from the authorities. Some parent in rural Hungary who's
  never seen the brand before isn't going to know the difference,"
  Simon said.

  Software giant Microsoft recently cracked down on a
  "multi-million-dollar" Windows and DOS counterfeit ring in Germany,
  with extensive links in Eastern Europe, according to Eric Koenig, a
  Paris-based corporate attorney for Microsoft. "We were lucky to find
  them and snuff them out this year." Microsoft has invested heavily in
  the region, with subsidiaries in Russia, Poland, the Czech Republic,
  Hungary and Slovenia. In addition to counterfeit rings, software
  firms face a tidal wave of piracy both by individual computer
  end-users and handware assemblers.

  "Software piracy in Eastern Europe is in excess of 80% or even 90%,"
  said Koenig, who is also a vice president of the Business Software
  Alliance (BSA). Microsoft through the BSA is plowing money into
  public awareness campaigns and training authorities in all the
  countries where they are active to inhibit the trend.

  Koenig calls the new Hungarian, Czech and Polish copyright
  legislation "good laws" and says it is now basically a question of
  enforcement. While Microsoft's determination has brought about
  "several raids that may lead to prosecutions" around the region,
  other companies still see enforcement as the major shortcoming.

  In fact, despite lost tax revenues, it's not fully in the
  governments' interest to stamp out the black market altogether, say
  many analysts.

  "All the governments in the region have a laissez faire attitude
  towards the black market," said Andras Vertes, CEO of GKI Economic
  Research Co. The "hidden" or "grey" economies, including various
  forms of tax evasion, account for 30% of Poland and Hungary's
  economies, said Vertes, citing his firm's research for the OECD.
  Between 20% and 40% of Hungary's 500,000 so-called unemployed are
  actually working off the books, he says, which relieves a degree of
  social pressure that would otherwise be leveled against the
  beleaguered administration.

  "It's not too popular to say, but customs is the weakest point," says
  Andras Kegyes, marketing manager for Kodak Hungary. His firm was hit
  by a wave of counterfeits last year, too, but it is unauthorized,
  tax-free distribution of genuine Kodak products that poses the
  biggest threat to the company's image and profit margin, he says.
  Hungary being a transit country, it is not difficult for crooks to
  avoid duties by convincing customs officials that a shipment is only
  passing through when in fact is is intended for the domestic market.

  "And customs officers aren't very well paid, if you know what I
  mean," Kegyes said.

  Hungarian-American liquor magnate, Peter Zwack, may have found the
  ultimate solution to the region's penchant for piracy. Zwack is heir
  to the family's 200-year-old formula for the Hungarian "national
  drink," Unicum, a bitter "digestive" (reminiscent of hairspray to the
  uninitiated palate). The Zwacks had first to combat the communist
  government itself, which started producing a fake version of Unicum
  when it nationalized the factory in 1947 and the Zwack family fled
  with the authentic recipe in hand. The family had a victory in the
  '70s, when under international pressure the Hungarian communists
  stopped using the Zwack name on the fake product. After buying back
  the family business in 1992, Zwack first considered killing the
  illegitimate brand. But then he had a better idea.

  "We realized there was still a share in the market for a cheaper
  product," said Aniko Flamek, director of quality control at Zwack
  Unicum Ltd. Now the firm markets a second, similar tasting drink in a
  plainer bottle but with the recognizable logo. "We decided to call it
  Bitter 2," she said.

  If you can't beat them, join them.


  ================
  PARLIAMENT WATCH

  Horn raises stakes in economic recovery gamble

  By Tibor Vidos
  Copyright (c) 1995

  How big should the budget deficit become in 1996? Three or four
  percent? This was the key issue during the two day marathon
  government meeting on the Wednesday and Thursday of July 26-27. The
  figure for 1995 is likely to be around 6 percent.

  Wednesday afternoon it seemed that the appointment of a new finance
  minister was imminent as Prime Minister Gyula Horn and Finance
  Minister Lajos Bokros were far apart. The prime minister, in line
  with his latest public messages to the International Monitary Fund
  insisted that it was impossible to shrink the deficit below the magic
  four percent line. Mr. Bokros affirmed that without sticking to a
  figure around three percent there would be no IMF agreement and as a
  consequence the management of the debt would become impossible, a
  process which he did not want to become part of. The meeting was
  adjourned by the prime minister without a decision being taken. Next
  morning the prime minister announced that he could accept a formula
  for the 1996 budget deficit to fall between 3.5 and 4 percent of the
  GDP.

  Mr. Bokros, a technocrat, seems to have scored a major victory over
  the politicians worried about the unpopularity of austerity measures.
  The question is, at what price?

  The political isolation of Mr. Bokros appears to be almost complete.
  Budget balancing means cutting into the flesh of every ministry --
  i.e., no support is likely to come from any civil servant or minister
  and no influential wing of the socialist party rallies behind him
  either. The otherwise supportive junior coalition partner, the
  Alliance of Free Democrats, has also criticized Bokros' budget
  balancing fervor. According to the economists of the liberal party,
  it is the current account deficit and not the budget deficit that
  should be primarily concentrated on. It should be noted however, that
  even with disagreeing in some details, the Free Democrats view the
  execution of the Bokros plan as an essential condition of their
  participation in the coalition.

  The future of Mr. Bokros thus depends solely on the Prime Minister.
  Meanwhile the Prime Minister seems to be sticking to his idea of
  appointing either a new deputy prime minister -- this would require a
  constitutional amendment -- or a minister without portfolio to
  coordinate economic policy.  This function is currently part of Mr.
  Bokros's job description. There is little doubt that Mr. Bokros would
  step down should his powers be limited without his consent.

  Although there is a rationale in Mr. Horn's argument for introducing
  the new cabinet position of economic coordination -- the Minister of
  Finance is physically overburdened by the daily management of budget
  issues -- the premature departure of Mr. Bokros may lead to highly
  undesirable effects:

  * The international business and financial community would see it as
  a signal of abandoning the economic policy they believed to be the
  only way for an economic recovery in Hungary;

  * Ministries and lobbies of budget spending industries and
  professions would immediately capitalize on Mr. Bokros's resignation
  to improve their positions resulting in a likely explosion of the
  budget deficit;

  * The coalition between the socialists and the liberals may become
  unstable and may eventually break up.

  Mr. Horn likes to take high risk in his political gambles. Let's hope
  he does not over-bet, this time.


                                 * * *

  Tibor Vidos is a lobbyist and political consultant in charge of the
  Budapest office of GJW Government Relations. <vidos@ind.eunet.hu> or
  <CompuServe: 76702,2227> A version of this article appeared in the
  Budapest Business Journal.

  Tibor will be traveling for a few weeks on vacation, so his column will
  resume in early September.


  ===========
  FINAL BLURB

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                                   * * *

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                                   * * *

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  Rick E. Bruner <bruner@ind.eunet.hu>
  John Nadler <jnadler@magnet.hu>
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                                   * * *

  For its briefs, The Hungary Report regularly consults the news sources
  listed below -- for information about subsriptions, contact them by
  email: The Budapest Business Journal <100263.213@compuserve.com> (and
  tell them what dwads they are for making us pay for issues at the
  newsstand);  Budapest Sun <100275.456@compuserve.com>; Budapest Week
  and Hungary Around the Clock (same email address)
  <100324.141@compuserve.com>, and Central Europe Today (free online)
  <cet-info@eunet.cz>.

  ================
  END TRANSMISSION




